Marketing advertising report Essay Example | Topics and Well Written Essays - 2000 words

Marketing advertising report - Essay Examplebuilding brand awareness for both Southeast Asian Laneway feast and existing local festivals, but she was unsure about the exact marketing activities required to promote the brand. In such a context, the manager has asked the researcher to remember suitable marketing and advertising strategy to promote the brand, thereby helping her to fulfill the proposed objectives. The manager has asked the researcher to focus on certain issues, while reservation recommendations such as, 1- propose strategic recommendations that can help Laneway Festival to address their current needs, 2- provide justification regarding functionality of proposed campaign, 3- illustrate look/feel of the proposed advertisement in order to specify how the proposed campaign would achieve success, 4- identification of target audience for the advertisement and 5- make broad media recommendation by addressing budget, time period and truncated description of activities. As m arketing personnel, the researcher willing analyze the brief and try to locate anomalies present in there. In the next section, the study will conduct a brief literature review in order to understand arguments, presented by previous researchers, to identify the working pattern of advertising campaign.In the book, Confessions of an Advertising Man, Ogilvy (1988) had stated the phrase, If it doesnt sell, it isnt creative, in order to highlight the importance of outcome while employing advertisement to promote brand. harmonize to Ogilvy (1988), success or creativity of advertising campaigns can only be appreciated, if it is able to sell the product/service. Hence, advertising campaigns cannot be created only for the sake of creativity. Kawashima (2006) appoint that look and feel of advertisements changes with the background story of the brand, nature of target audience and divergence of marketing objectives. Grabher (2001 and 2002) argued that incorporation of creativity in advertise ments can be through by experimenting with